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LEGO names new VP of marketing for Europe Central

The LEGO Group has named Rebecca Snell as its new vice president of marketing for Europe Central, based in Munich.

The senior director, former head of marketing for UK and Ireland, will be utilising her experience with the firm, having already developed new strategies to drive the business since joining LEGO in April 2013.

In her new capacity as VP of marketing for EUC, Rebecca will be able to utilise her experience and passion for the business, as she makes the move to Munich.

The UK team now welcomes Marius Lang as the new senior director, head of marketing for UK and Ireland.

Lang has been with the firm since 2014, joining as director of marketing for the direct to consumer business in the EMEA. He has had a major impact on the marketing agenda across D2C EMEA.

Lang will now report to Marina Edwards, VP and general manager of BU UK and Ireland.

Edwards said: “The UK and Ireland team will certainly miss Rebecca but her expertise and commitment make her a huge asset to the EUC team and we wish her well.

“We are looking forward to welcoming Marius into the UK team, he has an outstanding track record and is absolutely well placed to continue driving marketing excellence within our UK and Ireland business.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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