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Sketchers readies Shopkins back-to-school line

Footwear brand, Sketchers, is rolling out a new back-to-school collection featuring Moose Toys’ Shopkins characters.

Designed for young girls, the line of footwear has been developed and marketed through a multi-year licensing deal between Sketchers and Moose Toys.

“We’re excited to expand our award-winning Sketchers Kids line with styles featuring Shopkins characters, which are in demand by kids across the country,” said Michael Greenberg, president of Sketchers.

“Building on the success of our kids’ collection, we feel that adding Shopkins-branded shoes will be a perfect fit for the countless girls who already love wearing our playful, colourful and comfortable footwear.”

The range will be available to purchase from Sketchers retail stores and online.

Paul Solomon, co-CEO of Moose Toys, added: “It’s a thrill for us to welcome Sketchers to the Shopkins-licensed consumer products program.

“We want to bring our fans quality product extensions that best capture Shopkins’ fun and fashionable aesthetic. This deal is the beginning of a great partnership between two outstanding in-demand brands.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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