Home / Entertainment / US: Roar Beverages announces Marvel collaboration

US: Roar Beverages announces Marvel collaboration

Roar Beverages has partnered with Disney Consumer Products and Interactive Media for a line of Marvel hero-themed beverages under the Roar Kids name.

The low-calorie KIDS line of water-based beverages will feature Marvel characters on each of the flavors including; Spider-Man (Fruit Punch), Captain America (Grape) and Iron Man (Apple).

“I feel I am still a kid at heart and to have the opportunity to brand our new offering with the iconic Super Heroes that influenced a generation’s youth is an absolute thrill. Roar Kids will no doubt stand out and promote a healthy and active lifestyle,” said Roly Nesi, Founder and CEO of Roar Beverages. “Our vision with Roar Kids is to provide an authentic, healthier and great tasting beverage, one kids love and parents can trust. The goal with all of our beverages is for the ROAR brand of products to evolve with you, your family and your lifestyle.”

“Marvel characters are seen by kids and fans as role models who represent what it means to be your best. Celebrating these Super Heroes and their aspirational attributes as part of the ROAR Kids collection of better-for-you beverages is a natural extension,” added Paul Gitter, senior vice president, Marvel Licensing.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Check Also

Rovio sees Q1 revenue lift 16 per cent and prepares for Angry Birds Movie 2 take-off

Rovio’s latest launch in Angry Birds Dream Blast has helped the studio to a strong …