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Mr Bean to welcome tourists to London with new mobile app

Mr Bean will be welcoming tourists to the city of London with a new mobile game, it has been announced.

Global content creator, producer and distributor Endemol Shine Group, the Mayor of London’s official promotional agency London & Partners and entertainment and marketing platform Pointvoucher, today announced a partnership to design and market a mobile game to attract UK and international visitors to the city.

Play London with Mr Bean is billed as an interactive Match-3 game with geo-location features, starring Mr Bean in his animated form, which will help tourists discover and engage with London’s hidden gems. Players will also be able to collect treasures hidden throughout the city.

By spending time playing the game, players will be able to pick up vouchers which they can then cash in for discounts when they holiday in London and find great offers on locations around the city. Discounts may include free Wi-Fi, or money off hotel room rates and at famous visitor attractions. 

"Play London with Mr Bean is a great way for brands to tap into the global popularity of Mr Bean and engage with the huge numbers of tourists exploring London," commented Frances Adams, global director of brands and licensing at Endemol Shine. "With a brilliantly fun game and exclusive rewards on offer, this is a really playful and original way to market a city.”

Laura Citron, CEO London & Partners, added: “London is one of the world’s favourite tourist destinations. We are always looking for innovative ways to help our visitors to discover new experiences and to make the most of their time in London. So we’re delighted to be working with Mr Bean to share some of London’s ‘hidden gems’ and fantastic offers and rewards."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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