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Allsorts Licensing secures Blue Sky Designs for Hamsta World’s first UK line

Allsorts Licensing has signed Blue Sky Designs to develop a line of stationery, bags and gifts for its popular property, Hamsta World.

The new partnership will kick off Hamsta’s consumer products campaign in the UK ahead of the brand’s launch at Spring Fair next year.

Hamsta World has shot to recent success with a series of shorts on YouTube.

Blue Sky’s managing director, Stuart Browning, said: “Blue Sky is really delighted to have signed up with Happy Ink for its wonderful Hamsta brand across stationery, bags, novelty lighting and gifts.

“We are now going to the pub to start our intense product development process. The brand will be launched at Spring Fair 2018 and we hope and expect to take the UK by storm with this cheeky and comical brand.

“Check out Hamsta World on YouTube to see just why we are so excited.”

Saskia Keiser, creative director and owner of the brand, added: “We are very excited to kick off the UK territory with Blue Sky.

“Its innovative attitude and keen eye for the market developments are a great match for the Hamsta brand. We look forward to exploring new possibilities and creating lots of smiles together.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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