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Hot Wheels partners with CarFest 2017

Toy brand Hot Wheels has announced a new partnership with charity event CarFest 2017, hosted by Chris Evans and Children in Need.

The sponsorship includes exclusive branding of the demo zone including a track in Hot Wheels signature orange, where Hot Wheels will take part in the car parade, as the brand brings high-speed action and epic stunts to life with thrilling performances from a professional Hot Wheels driver in an exclusive Hot Wheels stunt car.

Hot Wheels will also launch its brand-new AI range at CarFest – the first ever Hot Wheels artificial intelligence racing system – and will offer racers an exclusive first play. The Hot Wheels stand will also host a track-building competition where the winner with the most epic track will be named on the leader board.

“We are really excited to be bringing Hot Wheels to life at CarFest this year, with real action and stunts on the track plus a hands-on experience for kids it’s a great way to really bring real-life action and vehicle and track set play together,” commented Wendy Hill, brand activation director, Mattel UK.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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