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UFC announces global equipment partnership with Dyaco

UFC has announced a new partnership with fitness product manufacturer Dyaco International, beginning in 2018, that will see the firm develop officially licensed training equipment for distribution in the professional and retail worldwide excluding the Chinese market.

Dyaco will manufacture and distribute an expanded collection of UFC branded equipment that includes the official UFC fight gloves used by all UFC athletes during competition at UFC events. Dyaco will also develop products for gym/fitness training (including training mats, resistance bands, weight lifting belts, push-up bars) and weight/strength training accessories (kettlebells, Olympic bars, free weights, speed bags, etc.) that will be available for purchase at UFC events, online and via authorized retail partners around the world.

“We are pleased to partner with Dyaco, a true global leader in health and fitness equipment,” said UFC senior vice president of Global Consumer Products Tracey Bleczinski. “Dyaco’s global experience, reach and understanding of our brand will help further seed UFC products to a variety of markets and consumers around the world.”

The product lines will be showcased at ISPO in Munich, Germany January 28-31, followed by Taispo March 7-10 in Taipei, Taiwan and at IHRSA in San Diego, CA March 21-24.

“UFC is the fastest growing combat sports brand in the world and we are delighted that they have chosen Dyaco International to be its global equipment licensee," added Michael Lin, founder and chairman of Dyaco International.

"We are looking forward to launching an exciting range of combat and training equipment to help fans get as fighting fit as their favourite UFC heroes. UFC is truly an amazing brand and we can’t wait to bring it to market. This is going to be huge!”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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