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Jazwares revs up licensing division with key new appointments

Jazwares is revving up the talent across its licensing, sales and marketing division with a swathe of new appointments.

Former Hasbro exec, Chris Parrish has joined the company, taking up the mantle of senior director of licensing as Jazwares continues to expand the unit. This will include new outbound licensing programmes from its Jazwings incubation team.

Parrish will also corroborate with major entertainment studios and principal creators to secure bold, neoteric brands.

Meanwhile, Audrey Knott joins the team as senior director of business with a focus on girls’ pre-school brands. An experienced toy and hard goods global category manager, Knott has held tenure at Hasbro and Aqua-Leisure Industries.

Monika Salazar is the newly appointed senior director, trade and retail marketing, a role in which she will help publicise Jazwares as an authority on creativity and innovation in the industry. Salazar joins from the likes of Disney, MTV Networks, Hasbro and The Pokémon Company.

Finally, Chris Cofoni has been named the vice president of specialty and mid-tier sales. This newly minted division offers customised and exclusive product via Jazwares Boutique.

‘As Jazwares gets ready to supercharge its presence during its 20th anniversary, following the recent launch of Roblox toys, the appointment as master toy partner for the BBC TV series Hey Duggee and Hotel Transylvania and the acquisition of First Act, Jazwares retains leading industry eterans to manage its growing presence across the global consumer products industry,’ read a statement from the firm.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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