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LIMA annual global survey of licensing industry reveals 4.4% growth from 2016

LIMA has released the full findings of its annual global survey of the licensing industry. The report was commissioned by trade organization LIMA, and conducted by Brandar Consulting, LLC. The third annual survey provides in-depth analysis and detailed breakdowns of the $262.9 billion global licensing industry – a 4.4% growth from the previous year.

The report quantifies worldwide royalty revenue and corresponding retail sales by product category, property type and geographic region. It also covers the latest trends and offers forward-looking analysis and other features that capture the scale of licensing around the world. Topline results from the survey were released during the 2017 Licensing Expo. 

“We are pleased to provide the latest edition of LIMA’s global report, with in-depth analysis on the state of the industry that will help guide licensing professionals in making their best strategic decisions,” said LIMA president Charles Riotto. “We’re also delighted to note that, since the survey went global in 2015, we have seen consistent worldwide growth of sales of licensed products in virtually all geographic regions.”

The report names Character & Entertainment as the top property type, holding strong at the top spot accounting for $118.3 billion in retail sales, a 45% share of market. Corporate Trademarks follow in second place with $54.6 billion in retail sales for a 21.0% share of the total.

Apparel led all product categories with $39.3 billion in revenue, which is 15% of total global licensed retail sales, followed by Toys at $35.1 billion (13% share), and Fashion Accessories at $29.6 billion (11% share).

The full LIMA Annual Global Licensing Industry Survey is available free to LIMA members and priced at $975 for non-members. Click here for more information and to order a report.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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