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Ben & Holly’s Little Kingdom toys head to Target

Entertainment One (eOne) is rolling out a line of toys inspired by hit pre-school show, Ben & Holly’s Little Kingdom.

Available exclusively at Target stores, the range from master toy licensee Jazwares will also be followed by a book from newly signed publishing partner, Scholastic, on October 15th.

Aimed at children aged from three to five, the toy line features World of Ben & Holly Single Packs, Royal Family Five Figure Pack, Royal Car with Holly & Nanny Plum and more.

“We are so excited to launch the magical new Ben & Holly toys from Jazwares at Target,” said Joan Grasso, SVP of licensing, North America at eOne Family.

“We’ve had great success with Jazwares as master toy licensee for Peppa Pig and we’re thrilled to extend our partnership with this exceptional range, which will let children create their own enchanting Ben & Holly-inspired adventures.”

The Magical Tale of Ben and Holly from Scholastic will also make its debut in Target stores nationwide this October. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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