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Isetan brings Pokémon retail event to Tokyo

Isetan Mitsukoshi Holdings Ltd. has announced plans to operate a virtual ‘Isetan Store’ in collaboration with Pokémon at Isetan Shinjuku Main Store from August 16 to August 21.

Located in the heart of Shinjuku, Tokyo’s trendiest shopping district, the store will offer a selection of products and treats aimed at the large Pokémon fanbase in the capital city.

Products on offer will include apparel, plush toys, magnets, accessories, homewares and stationery. Also on offer will be Pokémon-themed curries and parfaits along with exclusive drinks and cocktails, all of which will be available at the Happy Home Kitchen, located on the sixth floor of the store.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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