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Genius Brands taps new licensees for Rainbow Rangers

Genius Brands has singed a raft of new licensees for its animated pre-school show, Rainbow Rangers.

Global Design Concepts will develop a line of bags and luggage and Handcraft will launch a collection of underwear, while Taste Beauty will design bath and beauty products.

“The industry’s response to Rainbow Rangers continues to bolster our expectations for this colorful, engaging and empowering series for young viewers,” said Lloyd Mintz, SVP of worldwide consumer products at Genius Brands.

“Each new partner and every branded product line we introduce in support of Rainbow Rangers fuels greater interest and ultimately will bolster what is already anticipated to be a tremendously successful new pre-school brand.”

With development for season one and two underway, Rainbow Rangers will make its debut in 2018 on Nickelodeon’s Nick Jr.

Meanwhile, a retail program managed by Mattel’s Fisher-Price as master toy partner will also roll out.

Alex Fogelson, managing partner of Taste Beauty, added: “Little girls the world over will be drawn to the characters and examples provided by Genius Brands’ Rainbow Rangers, and we want to be associated with those messages of empowerment and possibility.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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