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Jetpack Distribution acquires global rights to Boj

Global children’s content distributor Jetpack Distribution has acquired the international rights to the British and Irish animated preschool series, Boj.

The show, created by the BAFTA-winning director, Claire Underwood, David Hodgson and Dave Ingham stars Jason Donovan as Boj’s dad, Pops.

Boj has aired on broadcasters including Sprout, ABC and CBeebies where it is a regular top ten rating performer. The property recently launched into the experiential market with the opening of a Boj-themed visitor attraction.

Jetpack Distribution CEO Dominic Gardiner, said: “We are delighted to welcome the loveable Aussie bilby to the Jetpack stable. It’s a fun show that appeals to preschool audiences through funny characters, bizarre situations and lively music.

“We’re looking forward to presenting the show at MIP in October.”

Hodgson of Pesky Productions, Boj’s co-creator, added: “Dominic and his expert Jetpack team are the perfect partner for Boj. Not only do they match his enthusiasm, which isn’t easy, they also have their own Boj-a-boom ideas for seeing the series reach an even bigger audience globally.

“We are very excited to be launching our partnership at MIP.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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