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J!NX introduces video game lifestyle brand

Leading video game-inspired apparel brand J!NX has announced an all-new lifestyle brand which will hitting Hot Topic stores and J!NX’s online store this Autumn.

The collection is available online and in 170 countries via J!NX’s online store, offering items designed by an in-house team of passionate gamers and apparel industry veterans.

Highlights include J!NX’s twist on the classic Bomber Jacket, Side Quest Joggers, a Commando Zip-up Hoodie, Polygon Skull and Simple Skull Premium Tees, a Skull Raglan Long-sleeved Shirt, and a Camo Snapback Hat.

“Nearly 20 years ago we had an idea to create clothing that gamers would be proud to wear. We started with a black Sharpie and a white t-shirt, thankfully we’ve come a long way since then,” reflected Sean Gailey, J!NX co-founder and CEO., “We are proud of our long history, and our status as the first to market providing gamers with clothes that reflect their passion.”

Gailey also noted, “Because we do have such extensive experience in the video game industry, we have a responsibility to make a strong impression and impact at retail that reflects that community. To have that impact, we needed to consider a lot of angles. What are players, fans, and customers looking for? What is missing that we can contribute? I think it ultimately comes down to a unique experience. So as part of this launch, we created an interactive web experience and digital lookbook that not only represents the Fall collection, but also immerses customers in an interactive storyline.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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