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eOne gains new Taiwan broadcast partner for PJ Masks

Entertainment One (eOne) is expanding its pre-school property, PJ Masks, with a new broadcast partner in Taiwan and a roll out of toys.

Yoyo TV is taking the hit show to screens across the country this month, which airs daily on the channel that is also home to Peppa Pig and Ben & Holly’s Little Kingdom.

Meanwhile. Pro & Pacific are on board to distribute the toy line from master global toy partner, Just Play.

The first toy line will make its debut in Toys R Us stores in September, while the product offering will be boosted in early 2018 as items hit retail.

“With its core values of adventure, teamwork and friendship, PJ Masks is striking a chord with young fans all around the world,” said Andrew Carley, head of global licensing at eOne.

“We’re delighted to be expanding the brand’s presence in Asia with the added exposure of Yoyo TV and introduction of toys into the Taiwanese market this year.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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