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Planeta Junior signs worldwide partnership for Miraculous Ladybug

Planeta Junior has announced a new worldwide partnership for television phenomenon Miraculous Ladybug, signing with Zag and Ferrero covering several countries across Europe and Latin America.

The partnership will focus on bringing Ferrero and Kinder products to worldwide markets, building upon the consumer products success of the brand across multiple regions.

“We are really fulfilled to build a strong relationship with Ferrero," commented Simone Fenu, country manager Planeta Junior Italy.

"We consider the agreement with Miraculous the first step of a long term Zag collaboration with Ferrero and we are really proud to represent the Zag Heroez portfolio in our countries. The first rendering that we have seen of the Miraculous’ products are terrific and we are looking forward to find them on shelf soon.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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