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Drumsticks and refreshers inspire stationery

Blonde Sheep Licensing has teamed up with stationery firm, IG Design Group, and confectionery specialists, Swizzels Matlow Limited, for a line of new items.

Following the agreement, IG Design Group will design and distribute a stationery range featuring brands from Swizzels, including Love Hearts, Drumsticks, Refreshers, Parma Violets, Rainbow Drops and Fizzers.

“IG Design Group is the perfect stationery partner for Swizzels,” said Natasha Dyson, MD at Blonde Sheep Licensing.

“Not only do they have a wealth of experience, but they are also seeing success at retail with other food brands across both stationery and food gifting. Their immediate enthusiasm for the Swizzels portfolio of sweets was very refreshing.”

Stationery items will span backpacks, ring binders, stickers, pens, pencil cases and more, which will make their way to retail in spring 2018.

Helen Webster, licensing director of IG Design Group, added: “These brands are hugely loved by UK consumers of all ages and we look forward to a very sweet partnership with Swizzels.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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