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Simba readies new toys for The Deep

Technicolor’s hit animated show, The Deep, has secured a master toy licensee in the form of Simba Toys.

Brokered by CPLG, the deal will see the toy firm release a line of play-sets, role-play toys, figures and accessories, with plans to expand into die-cast, outdoor, R/C and wheeled toys.

“We are thrilled to be working together with a world-class company like Simba Toys,” said Pam Kunick Cohen, head of brand management, licensing and merchandising at Technicolor.

"Their enthusiasm for The Deep and willingness to collaborate at every stage of development ensures a robust toy line that will truly capture the essence of the brand.”

Season two of the show made its debut in the UK in July on CBBC, which went on to rank as the number one series for kids aged from six to 12 for the week beginning July 31st, according to BARB.

The first toys will hit retailers in the UK, Germany, Austria, Switzerland and Nordic countries during Q3 2018.

Werner Lenzner, licensing and strategic development manager of the Simba Dickie Group, added: “We are looking forward to developing this exciting property together with Technicolor into a strong global license by creating an exciting and interactive toy range.

“The key elements of these undersea adventures such as action, cool vehicles, animals and good versus evil, fit perfectly for the target group of kids aged from six to nine years.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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