Help for Heroes has joined forces with Cotton Traders for the launch of a new casualwear line inspired by the charity.
For every product sold in the collection, which spans polo shirts, a rugby shirt, a fleece jacket and a pique top, Cotton Traders will make a 10 per cent contribution to Help for Heroes’ work.
Each item will boast a discreet Help for Heroes logo on the left side of the chest; accept the pique top and rugby shirt, which will showcase the designed emblem for Help for Heroes’ 10th birthday, which takes place this year.
“We’re delighted to be partnering with Help for Heroes on this range of stylish casualwear that will not only appeal to a large number of our customers, but that will help to fund and boost awareness of the valuable work that Help for Heroes does,” said Michael Haworth, buyer at Cotton Traders.
Cotton Traders has supported the charity since 2011 and hopes to reach its £1,000,000 fundraising goal by the end of this year.
Mandy Lloyd, head of partnerships at Help for Heroes, added: “Cotton Traders is one of our longest partnerships with over six years of dedicated support to Help for Heroes.
“Its commitment to quality clothing and its strong retail reach, helps bring the Help for Heroes cause and message to a wide audience.”