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Penguin Ventures and Widdop launch new Ladybird Books products

Penguin Ventures has partnered with Widdop and co. as they continue to roll out their licensing programme for Ladybird Books.

The new range will incorporate many of Widdop’s key product categories as well as the introduction of some new ones covering ladies and gents gifts as well as home accessories. Launched at the Autumn Fair, the timing was chosen to coincide with the up-coming key sales period.

"Ladybird Books is an iconic brand which is instantly recognisable and has a huge nostalgic appeal. We are thrilled that our products will feature this stunning artwork and we’re excited to hear what our customers think of the new range," commented Stephen Illingworth, product development director at Widdop and Co.

"These opportunities don’t come along very often and we’re looking forward to this amazing addition to the Widdop portfolio.”

Anna Metcalfe, category manager, hardlines at Penguin Ventures added, “We are delighted to be working with WIDDOP and Co. who have developed an enviable reputation in the giftware industry for strong designs and innovation within their range. We’re looking forward to a successful launch at the start of next year.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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