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Bush Baby World taps Aykroyds and TDP Licensing

The Bush Baby World brand has gained its first licensee in the form of Aykroyds and TDP Licensing.

To mark the partnership, a line of nightwear, underwear and swimwear will roll out over the next six months.

"It’s easy to see how the Bush Baby toys have launched so successfully. Our Guardians of Dreams sit perfectly alongside bedtime and the nightwear category and we’re thrilled to be on board at such an early stage,” said Dean Greasley, head of licensing at TDP Textiles.

“We’re predicting great success for our ranges of nightwear, underwear and swimwear due for launch during spring/summer 2018"

Since its animated series launch in July this year, the Bush Baby World brand has grown with a line of new toys from Golden Bear.

Dom Wheeler, from Brands with Influence, added: "We have been really excited about the way the new animated series and toys have been received. The CGI characters are just as loveable and engaging as the physical toys.

“We’re thrilled to have the caliber of Aykroyds and TDP on board so early in the brand’s development and confident their experience and expertise will prove successful at retail. We will be sharing more details about the plans for the Bush Baby World brand at BLE in October."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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