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Poetic Brands to produce Rick and Morty apparel range

Licensed clothing specialist Poetic Brands has signed an agreement with licensor Cartoon Network, to produce a line of apparel based on cult sci-fi comedy animated show Rick and Morty.

Rick and Morty is available to stream on Netflix in the UK and follows the adventures of ingenious and constantly inebriated mad scientist Rick and his naive teenage grandson Morty.

The show is the brainchild of Justin Roiland and Community creator Dan Harmon and has developed a highly dedicated cult following around the world since debuting on Adult Swim 2013.

“Rick and Morty has a big following so we are extremely confident about the prospects for this new range,” said Elliott Matthews of Poetic Brands. “It is very much a cult brand with an extremely loyal and devoted following, so I’m in no doubt these products will strike a chord with fans.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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