Bioworld International is jumping on board to support Hamsta World, with the launch of outerwear and nightwear for ladies and girls.
Brokered between Happy Ink and UK agent Allsorts Licensing, Hamsta World will showcase its offering during BLE 2017 next month.
“Adding Bioworld to our partnerships is an absolute honour,” said Saskia Keiser, executive creative director and owner of Happy Ink.
“With their years of experience, wonderful creations and very successful ranges, we cannot wait for the first Hamsta collection to be released. I am looking forward to working with them closely on this exciting project”.
Richard Radford, head of licensing at Bioworld, added: “We are really pleased to have secured the rights to Hamsta, and look forward to working closely with Happy Ink on establishing this fresh and fun brand across all the High Street retailers.”