Saban Brands has detailed the UK launch strategy for the first line of toys inspired by pre-school property, Cirque du Soleil Junior – Luna Petunia.
Global master toy partner Funrise Toys has developed a line of play-sets, figures, plush, dolls and role-play items, which first rolled out in Smyths stores this month.
The toy range will also launch with Amazon, Debenhams, Toymaster, Ken Black Toys and independent retailers in October.
“Cirque du Soleil Junior – Luna Petuniais quickly established a solid fan-base in the UK with pre-schoolers being drawn to the show’s wonderful array of characters, engaging storylines and bright animation style,” said Leila Ouledcheikh, SVP EMEA of distribution and consumer products at Saban Brands.
“We’re delighted to see partners sharing our passion for the property and Funrise Toys has created a fantastic toy line that really brings to life the show’s core values of creativity and imagination.”
To drive the launch, Saban Brands has also joined forces with YouTube influencer, Emily Tube, to showcase the toys in a series of videos that went live earlier this month.
James Dixon, commercial director of UK/Ireland for Funrise, added: “Funrise is excited to bring the magical experience of the Luna Petunia show to life through the toys.
“We are proud to partner with Saban Brands and our key retailers in launching the Luna Petunia toy line throughout the UK and Ireland.”
The series first debuted on Netflix in December 2016 and is currently streaming its second season.