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Cartoon Network unveils new partners for Rick & Morty

Cartoon Network Enterprises has announced a slew of new partners for its hit sci-fi comedy Rick & Morty across categories in EMEA including apparel, accessories, jewellery and more.

With an expanding licensing programme in the US, Turner’s Cartoon Network Enterprises is looking to mirror this success across EMEA with a line of merchandise targeting adults aged 16-35. For fans in the UK, Poetic Gem is on board for a range of menswear and underwear, CID UK is developing menswear and Roy Lowe will introduce a collection of socks.

Bolstering the apparel line-up, Spreadshirt and CID Germany are also on board for menswear for the German market. In a slate of pan-European deals, Just Funky will launch homeware and kitchenware and BWI Europe is introducing fashion accessories, jewellery and fashion bags. The new products will begin rolling-out this Autumn/Winter 2017 across independents, specialists, grocers and online.

“Rick and Morty Season 3 is without doubt one of the most anticipated animated series right now," said Johanne Broadfield, VP of Cartoon Network Enterprises EMEA. "Its established success Stateside and the global social buzz around the brand is creating significant demand with millennial audiences in European markets – we’re confident it has the potential to be one of the hottest properties on show at Brand Licensing Europe this year.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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