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Sambro partners with Endemol Shine for exclusive MasterChef line

Sambro has signed an exclusive deal with Endemol Shine Group that will see the firm produce a multi-category range of MasterChef products.

Inspired by the popular BBC TV programme, Sambro will be creating a new range reflecting the competitive aspect of the show as well as the aspirational.

“Everybody loves masterChef whetehr you are a novice or an aspiring chef yourself – our ranges will most definitely get the whole family involved,” said Nikki Samuels, licensing director at Sambro.

“We are hoping to inspire even more people to get the cooking bug and hope 2018 sees even more people getting creative in the kitchen.”

Frances Adams, global director of brands and licensing, Endemol Shine Group, added: “MasterChef is a truly global phenomenon, loved by audiences of all ages. The new products from Sambro will be a fantastic addition to our diverse, multi-platform MasterChef licensing programme and a great way for our youngest MasterChef enthusiasts to develop their cookery skills.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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