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Signature launches We Love Sylvanian Families magazine

Signature Publishing has partnered with Epoch Toys for a new magazine based on its flagship toy property, in the form of We Love Sylvanian Families.

Coinciding with the launch of the brand’s Christmas campaign, the one-off magazine will go on sale on October 13th and is packed with 36 pages of Sylvanian Families features including puzzles, competitions, colouring in and stories, as well as two exclusive gifts – a five-piece stationery set and a branded keyring.

The magazine will be on shelf throughout the key Christmas period, until December 12th.

“The We Love Sylvanian Families magazine is an important part of our Christmas marketing strategy and we’re delighted to have worked with Signature on it," said Yuki Otsuka, marketing manager at EPOCH. "The games and stories in the magazine are a great way for new fans to be introduced to Sylvanian Families and for existing fans to engage with the brand in a fresh, exciting way.”

“We are thrilled to be given the opportunity to publish a special issue of We Love Sylvanian Families,” enthused Chee-Mann Chan, publishing director at Signature Publishing. “It has been a pleasure to work hand in hand with EPOCH to bring the much-loved characters to life through every page. This together with the amazing branded gifts is sure to make it a great success!”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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