The Emoji Company is expanding its European licensing programme with the appointment of J&M Brands across the Netherlands, Belgium and Luxembourg.
The agency will manage retail and licensing partnerships and collaborations across the territory.
“We are proud to partner with The Emoji Company and are very much looking forward to working with Marco Husges and his team,” said Jannienke Mulder, co-owner of J&M Brands.
“The official emoji brand offers unlimited opportunity and potential across many categories way beyond the standard licensing categories and distribution channels.”
In just two years, the emoji company has entered into more than 400 partnerships with the biggest licensees from all over the world.
“We are delighted to be represented by J&M Brands who are brand management and licensing experts in their territory,” said Marco Husges, CEO of the emoji company.
“J&M Brands has excellent relationships with both retail and licensees and have unrivalled experience in building long-term growth strategies for brands in their territory. We are excited about this collaboration and are looking forward to growing the already existing popularity of the emoji brand in the Netherlands, Benelux and Luxembourg.”