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Bella Italia serves up Hasbro partnership

Hasbro’s flagship brands My Little Pony and NERF Nitro will be appearing on dinner tables across the nation thanks to a new partnership with Bella Italia.

The popular restaurant chain is to launch 200,000 co-branded Kids Menu Activity Sheets containing competitions for children in 108 Bella Italia restaurants across five weeks, between October 19th to November 24th 2017. 

To celebrate the launch of Bella Italia’s new kids menu, all children eating in their restaurants during the promotional period will receive a four-page menu including activity sheets packed full of immersive My Little Pony: The Movie and NERF Nitro themed activities and games, along with a competition opportunity to win a haul of prizes. 

“We’re thrilled to transform the family dining experience at Bella Italia and immerse them with the enchanting worlds of My Little Pony: The Movie and NERF Nitro," commented Craig Wilkins, marketing director Hasbro UK & Ireland.

"We’re really excited to inspire creativity in children and see the submission of the competition designs, and with My Little Pony: The Movie soon to hit the big screen and NERF Nitro proving hugely popular, it’s going to be a tough task to pick the winners!”

“We’re extremely excited to be teaming up with Hasbro, My Little Pony and Nerf Nitro to celebrate the launch of our New Kids Menu," added Hilary Ansell, marketing and food director for Bella Italia. "Families can come into Bella Italia this half term to enjoy amazing dishes from the new kids menu, perfect for all ages and keep the kids entertained with fun activities and competitions courtesy of Hasbro.”

With five toy bundles up for grabs worth £100 up, and 50 runners up prizes worth £6.99, parents uploading a photo of the design to either Bella Italia’s Facebook, Instagram or Twitter, using the hashtag #BellaMyLittlePony and #BellaNerfNitro could win either a My Little Pony: The Movie or NERF Nitro prize bundle for the family. Every Friday, over the five-week promotional period, one winner will be picked to receive the big prize bundle with 10 people chosen for the runners up prizes.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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