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Paddington makes mobile debut with Gameloft’s Paddington Run

Mobile game developer Gameloft has partnered with Studiocanal and The Copyrights Group to launch Paddington Run.

The app game arrives as Studiocanal prepares for the release of the sequel to the hit Paddington movie. Paddington Run will see Michael Bond’s iconic character make his debut in mobile gaming in a title that sees him race through the streets of London.

Paddington’s house, Windsor Gardens and a host of other iconic locations from the movie will feature within the gameplay.

“Paddington is one of the most popular family characters and we know how much anticipation there is for Paddington 2,” said Baudouin Corman, senior vice president of sales and marketing at Gameloft.

“As such, we are extremely excited to offer the official game, Paddington Run, and to give fans and players the chance to immerse themselves like never before in the warm, friendly – but also adventure filled – world of Paddington.”

Lucien Boyer, chief marketing officer at Vivendi, added: “The video-game adaptation of London’s most iconic bear is a testament to the tremendous teamwork between Vivendi’s companies.

“We are delighted that the whole world can finally discover the way in which Gameloft captured the film’s atmosphere in a game that will appeal to both children and their parents.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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