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Zuru reveals Marvel fidget cube collection

Zuru Toys has partnered with Marvel for a collection of fidget cubes, themed after the brand’s slate of superhero characters, with the new Fidget Cubes by Antsy Labs line.

The Marvel collection sees the Cubes adorned with the stylised faces of Captain America, Hulk, Iron Man and Spider-Man.

“The Fidget Cube has been a phenomenal success this year and indeed the entire fidget category is one that’s taken the industry by storm in 2017," Renee Lee, global marketing manager, Zuru.

"Our collaboration with Marvel signifies our commitment to keeping the category fresh and appealing. We’re confident the new Cubes will be a cool collectable for fidgeters everywhere, as well as fans of the featured Super Heroes.”

Fidget cubes are still flying high as one of the top toy trends of 2017, popular with restless kids and adults alike. Equipped with an array of addictive features including five clicker buttons, a switch and gaming-style joystick, the fidget cube is used by people who suffer from anxiety as a calming device.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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