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Harry Potter AR game on the way from Niantic, WB

Pokémon Go developers, Niantic and Warner Bros. Interactive Entertainment have partnered to develop an augmented reality mobile game based on J.K. Rowling’s Wizarding World in the form of Harry Potter: Wizards Unite.

Published by Niantic under the Portkey Games label, a new games label dedicated to creating gaming experiences based around Rowling’s Wizarding World, Harry Potter: Wizards Unite will use state-of-the-art augmented reality mobile technology to put magic in the hands of aspiring wizards and witches worldwide.

By exploring real-world neighbourhoods and cities across the globe, players will go on adventures, learn and cast spells, discover mysterious artifacts, and encounter legendary beasts and iconic characters.

“At Niantic, our goal is to leverage technology to create real-world experiences that help people to discover the wonderful, and often magical parts of the world around them,” said John Hanke, founder and CEO of Niantic, Inc. “The beloved Harry Potter stories have captured imaginations worldwide for more than 20 years and soon we’ll turn the fantasy into augmented reality, allowing fans and their friends to become wizards and witches.”

“With this game, we are allowing the passionate, worldwide fan base to experience J.K. Rowling’s deeply powerful and imaginative universe in a new, truly immersive way,” said David Haddad, president, Warner Bros. Interactive Entertainment. “It is wonderful to have Niantic’s remarkable augmented reality expertise as we develop this incredibly rich wizarding world for players to explore in their everyday lives.”

Additional details on the game won’t see the light of day until next year, leaving fans to speculate on the nature of the core gameplay, with most assuming it will revolve around Hogwarts houses or factions taking over certain real-world areas similar to Pokémon Go’s gyms.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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