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PAW Patrol Pawsome Missions launches on NickJr.co.uk

Kids can now embark on all new adventures with their favourite PAW Patrol characters with the new Pawsome Missions game that has launched on NickJr.co.uk.

In the game, youngsters can create their own avatar as they work alongside Ryder to complete missions, meet characters and collect paw points. The gamers also use the Pup Pad just like Ryder in an immersive 3D digital world, collaborating with different pups for specific quests.

Kids can also get fired up with a new PAW Patrol Christmas special which will air on 11th December on Nick Jr. at 5pm.

“PAW Patrol Pawsome Missions is an excellent way for preschoolers to develop their problem-solving skills in an exciting and playful manner," said Suzie Adams, digital director at Nickelodeon UK and Ireland.

‘We hope to delight kids with their transformation in the digital world through the avatar creation and how the pups transform throughout the game. This interactive game demonstrates our commitment to developing immersive experiences for our audiences in a fun and relevant way.”

PAW Patrol is broadcast daily on Nick Jr. where it regularly ranks as the top show on the channel. It also airs as part of the pre-school block Milkshake! on Channel 5.

The programme is produced by Spin Master Entertainment for Nick Jr and has become a pre-school sensation following its launch in 2013. A range of toys has been launched which will be exclusive to retailer Smyths until Christmas Day which include PAW Patrol Mission Paw Chase, PAW Patrol Mission Cruiser and PAW Patrol Mission Vehicle Sky.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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