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Kids’ speaker platform Yoto teams with Roald Dahl Literary Estate for audio stories

The children’s speaker firm, Yoto has secured a content partnership with the Roald Dahl Literary Estate to bring a string of popular stories to the platform.

Working closely with the company, Yoto is creating bespoke content for children of pre-school age and upwards. Ideas in development range from ‘choose-your-own-adventure-stories’, to BFG dream-mixing sleep-time aids.

A range of snippets of all the titles synonymous with the author such as Charlie and the Chocolate Factory, Matilda and The BFG will also be available.

Yoto was created to help maximise children’s development skills without screen-time, by building and integrating specialist technology and content. The platform allows children to unlock a curated world of music, stories and learning via interactive cards which connect to a safe, secure world of audio content.

Through working with the Roald Dahl Literary Estate, Yoto will deliver audio story experiences and interactive picture displays that will engage and stretch young imaginations.

Luke Kelly, MD of the Roald Dahl Literary Estate, said: “We share Yoto’s vision that all children deserve stories – and that technology, used in the right way, can unlock imaginations and help children to grow.

“Yoto is a visionary platform and we are excited to use Roald Dahl’s timeless stories to enrich their offer.”

Ben Drury, CEO of Yoto, added: “We are thrilled to be working with Roald Dahl. Tech is a part of all of our lives, which is why we have created a product especially for kids which uses technology in the right way.

“But stories make imaginations grow, and to be able to draw on the incredibly rich story-world of Roald Dahl is a dream come true.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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