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Merchmaker adds Mattel brands to portfolio

Mattel has announced a new partnership with apparel firmMerchmaker for a new range of products based on its hit properties including the likes of Barbie, Hot Wheels, Fisher-Price, Thomas & Friends and Fireman Sam plus new popular brand Enchantimals.

Merchmaker will roll out their Mattel range on their Create Your Own platform, running in partnership with The Entertainer UK. 

Create Your Own customers can personalise their own officially licensed, branded merchandise with a name. All brands feature a large array of merchandise, including clothing, homeware and accessories. 

Merchmaker offers an integrated retail and publishing platform through which customers can choose from thousands of officially licensed products including apparel, homeware, accessories and stationey. 

Evode Group, the company behind Merchmaker, sports a dynamic creative team who produces original artwork while keeping in line with the license brand guidelines. The company’s zero-inventory model combines zero stock and zero wastage with an unlimited amount of consumer choice.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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