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Poetic Brands to launch The Walking Dead clothing

Licensed clothing producer Poetic Brands has detailed a major new agreement to develop an apparel line based on AMC’s The Walking Dead.

The deal has been brokered by Striker Entertainment, the licensing agent for The Walking dead brand, on behalf of the show’s licensor AMC.

Based on a comic book series of the same name, The Walking dead is one of the world’s most popular TV shows. The gritty drama portrays life in the weeks and months following a zombie apocalypse as a group of people, led by Sheriff’s deputy Rick Grimes, deal with hordes of the undead.

Poetic Brands will capitalise on the brand’s appeal by putting together a line of adult nightwear and underwear for men and women featuring a range of classic images from the series.

“We are delighted to partner with Poetic Brands, as they have an incredibly strong record in extending properties into the apparel sector,” said Anna Kislevitz, director of licensing for EMEA at Striker Entertainment.

“The Walking Dead continues to be an A-list property and we are confident that Poetic Brands will roll out some much anticipated merchandise for its dedicated fanbase.”

Elliot Matthews of Poetic Brands, added: “We are absolutely thrilled to be working on a range featuring The Walking Dead, it’s one of the most popular TV shows out there and has a huge following, so we are expecting a great performance at retail.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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