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Smiley and Unilever spread happiness with Carrefour promotion

Smiley has teamed up with Unilever to create a new retail promotion that has seen 100,000 SmileyWorldmug sets distributed to shoppers at Carrefour locations across Europe in a two week period.

The promotion rewarded customers who spent over €15 across the range of Unilever products with a special SmileyWorld gift. Featuring a specially designed giveaway set of 2 Smiley mugs, the promotion launched in 45 Carrefour Hypermakets and 450 Carrefour Market stores across Europe. 

The loyalty promotion was created in partnership with European promotional agency Xpect and spanned a two-week period. It was activated at retail with an in-store POS campaign featuring posters, banderoles, top-card displays, cubes and pallet corners.

“We are thrilled to have partnered with Unilever for this Carrefour loyalty program which rewarded their customers with the gift of happiness in the form of bespoke Smiley mugs," said Lori Heiss-Tiplady, VP of brand strategy at The Smiley Company.

"The success of the cross-sell promotion illustrates the perfect fit between the world’s happiest brand, SmileyWorld, and Unilever’s range of products which help families create a happy home.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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