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Juventus expands global presence with licensing in Asia and Australia

Juventus football club is expanding its global presence with lines of licensed product across Japan, China and Australia.

The deals were brokered by IMG, Juventus’ licensing representative in Asian territories, Australia and New Zealand. Since appointing IMG in 2016, the Italian club’s licensee portfolio has grown to include new product categories in these markets including apparel, gadgets, car accessories and luggage.

“We are delighted to be building our licensing programme in Asia and Australia and driving the Juventus brand into diverse new categories and products,” said Luca Montesion, Licensing Manager at Juventus FC. “We are looking forward to exploring further opportunities in these markets with the support of IMG.”

An exclusive branded luggage collection is set to hit the Chinese market, with two new apparel selection hitting Japan in 2018. 

The brand is also set to launch car accessories including seat covers, cushions and sun shades in Japan, as well as game cards, phone cases, keychains, wallets and mugs. Juventus products are available on major e-commerce platforms, such as VIP.com, and in popular multi-brand stores in select shopping malls.

“We have had a greatly successful run of signings in our first year working with Juventus and continue to receive huge interest in the brand in these markets,” added Marcelo Cordeiro, Licensing Director, IMG. “The unveiling of Juventus’ new identity and logo presents many exciting opportunities for future and continued brand extension. From apparel to car accessories, we look forward to launching these new lines and announcing many more projects to come.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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