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Hearst extends licensing relations with IMG for Esquire in the US

Hearst Magazines has extended its product licensing relationships with IMG to include Esquire in the US and Canada.

IMG has represented Hearst Magazines brands including Cosmopolitan, Esquire and Harper’s BAZAAR outside of the US since 2013 and Cosmopolitan in the US since 2015.

With this new multi-year agreement, IMG will focus on building a portfolio of refined and aspirational products for Esquire in markets around the world across categories including apparel, accessories, jewellery, home and travel.

“Like the venerable Esquire brand, IMG is best-in-class and a trusted partner that helps us translate our brands into unique consumer products and vibrant commercial experiences,” said Steve Ross, vice president and global chief licensing director of Hearst Magazines.

“We are confident the business is in very good hands to scale exponentially and bring innovative products to life in new markets.”

With 27 editions in 15 languages around the world, Esquire is the leading general interest magazine for men, covering politics and health to fashion and the arts.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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