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Cartoon Network launches first UK personalisation store

Cartoon Network EMEA has detailed its first dedicated online UK product store to offer fans the chance to create personalised products.

The range of products on offer will feature Cartoon Network’s diverse and colourful line-up of properties.

To develop the site entitled Cartoon Network By Me, Cartoon Network teamed up with design agency, Watermelon. Customers can now choose from a wide selection of branded cross-category products, including apparel, gifts, stationery, homewares and tech accessories.

The site features product collections across Cartoon Network’s popular line up of new and classic properties such as Ben 10, The Powerpuff Girls, Adventure Time, The Amazing Wolrd of Gumball, Steven Universe and Dexter’s Laboratory.

Graham Saltmarsh, director of licensing UK and Nordics at Cartoon Network Enterprises, EMEA, said: “Consumers are increasingly looking for personalised experiences so we are thrilled to be offering our fans the chance to create unique Cartoon Netrowk branded products and gifts, that are meant just for them.

“What’s more, the flexibility of the print-on-demand model means we can provide a diverse range of products and design options from across our portfolio, while also being able to quickly react to key market trends.”

Rebecca Philipson, CEO at Watermelon, added: “Cartoon Network by Me is such an exciting project to have been involved with. Seeing all these fantastic personalised products live and available is just great.

“The response we have had so far has been overwhelmingly positive and I am sure that more people will soon discover and love the site.”

Cartoon Network by Me has now launched in the UK with worldwide shipping options available.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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