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King Features grows Archie Comics licensing portfolio with new partners

King Features Syndicate has detailed a slate of new deals for Classic Archie Comics across new categories including apparel, accessories, novelties and more.

In 2018, Archie Comics is heading to Spencer’s Gifts in the US and Canada for a robust product line, including apparel, accessories, glassware, costumes and novelty items in July next year.

Meanwhile, Betty and Veronica will be debuting on Torrid.com, the fastest growing plus size fashion brand in America, in 2018 with a retro fashion collection in spired by the classic characters.

Pop culture specialist, Funko is also on board with its collection of figures, both classic and Pop Vinyl, plush, apparel, bags and accessories, while Ripple Junction is bringing Archie, Veronica and Betty to novelty items and apparel for men and juniors.

Mitch Dowd will bring the characters to men and women’s t-shorts in Australia, while Zynga has renewed its deal to continue bringing Archie Comics to its Hit It Rich virtual slot machine game worldwide.

“More than 75 years after the Riverdale gang’s debut, demand for the brand is as high as ever,” said Carla Silva, VP and general manager, global head of licensing for King Features.

“Archie and his friends are a pop culture sensation and we are excited to bring new, fun product collections to fans around the world.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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