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Wicked Cool debuts inaugural Pokémon product line at toy fairs

New master toy licensee for Pokémon, Wicked Cool Toys is set to debut its first toy lines for the hit brand at London, Nuremberg and New York toy fairs.

Action figures, plush, roleplay items, and other toys are expecting to hit markets in all regions excluding Asia, in Autumn 2018.

“The Wicked Cool Toys team has been huge fans of Pokémon since its introduction over 20 years ago,” said Michael Rinzler, founder and co-president of Wicked Cool Toys. “We’re thrilled to become part of the Pokémon legacy with our awesome new line and are fired up to bring more innovation to Pokéeacute;mon toys in 2018 and beyond.”

“Wicked Cool Toys can’t wait to share our comprehensive new range of Pokémon toys with the industry at Toy Fairs around the world,” added Jeremy Padawer, co-president of Wicked Cool Toys. “From a new interactive Pikachu Plush featuring sensor technology, to a scaled figure line that offers an extensive range of Pokémon, as well as an entirely new packaging design that will pop at retail and excite Pokémon fans, Wicked Cool Toys is excited to bring new toys to the brand’s millions of ‘Trainers’ around the world.”

“The Wicked Cool Toys team has fully embraced the spirit of the Pokémon franchise in its development of new toys,” concluded Colin Palmer, vice president of Marketing at The Pokémon Company International. “As the brand continues to develop and grow, we’re looking forward to many years of fun and innovative new products from Wicked Cool Toys beginning in 2018.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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