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Cartoon Network partners with Pitti Bimbo for kids fashion line

Cartoon Network has bolstered its Powerpuff Girls fashion offering with a new collection in partnership with international children’s wear trade fair, Pitti Bimbo.

The event kicks off today and marks one of the first celebrations of The Powerpuff Girls 20th Anniversary.

On display at Pitti Bimbo from today are a collection of The Powerpuff Girls “Mini-Me” concepts created by well-known young designers, The Dots, I’m Isola Marras by Efisio Marras, Bad Deal and Core Sine Labe Doli – selected and coordinated by Italian fashion designer Alessandro Enriquez. Each designer has created a capsule collection inspired by the super-cute, super-fierce, superhero sisters, with items ranging from t-shirts and dresses to handbags and accessories.

“The Powerpuff Girls is one of the most enduring Cartoon Network brands of all time and continues to resonate strongly with fans across the globe," said Johanne Broadfield, VP of Cartoon Network Enterprises EMEA.

"It’s also proved to be a brand that inspires designers and we’re excited to be partnering with Pitti Bimbo to cement the girls as fashion icons for 2018 and beyond.”

The new partnership is the latest in a run of global and regional fashion collaborations including partnerships with 

Moschino, Fyodor Golan, Bizuu, Saucette and Raisa&Vanessa, who have created collections inspired by The Powerpuff Girls over the past few years.

Pitti Bimbo takes place in Florence, Italy from January 18th-20th 2018.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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