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Universal and Feld Entertainment develop Jurassic World Live arena tour

Universal Brand Development and Feld Entertainment are collaborating on a live-touring show inspired by the blockbuster movie franchise, Jurassic World.

Under the new partnership, Feld will concept, produce and tour the multi-year arena show scheduled to launch in autumn 2019 in the US.

The show will feature a herd of life-sized dinosaurs extending up to 40 feet long and by using projection mapping, will enable fans to be transported onto Isla Nebular.

With a worldwide box office gross of more than $1.67 bilion, Jurassic World ranks as the fourth biggest movie release of all time. The second instalment of the film franchise – Jurassic World: Fallen Kingdom – arrives in theatres on June 22 this year.

“Fans around the world continue to tell us they want more ways to experience Jurassic World, and the thrilling action and larger than life experience of this live arean tour gives them the opportunity to engage in an all new and exciting way,” said Vince Klaseus, president, Universal Brand Development.

“Feld Entertainment is best-in-class at creating spectacular live experiences, and this show is able to meet the high expectations of fans worldwide who are craving more interaction with Jurassic world dinosaurs.”

Kenneth Feld, chairman and CEO of Feld Entertainment, added; “The live Jurassic World arena experience will create new ways for fans to engage with one of the world’s most popular franchises.

“Feld Entertainment has the expertise and experience to bring this iconic franchise to life through an innovative format in an immersive arena setting coupled with a unique narrative that includes iconic locations and fan favourite dinosaurs – creating edge-of-your-seat, live entertainment that is a mix between a stunt show and a 3D thrill attraction.”

Feld Entertainment will build and rehearse the live Jurassic World experience at its studios in Florida.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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