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BBC Worldwide partners with Assured Products for Top Gear products

BBC Worldwide has partnered with cleaning products company Assured Products for a line of Top Gear branded car care gift products.

A range of car cleaning gift sets is to be launched into retail and will include premium quality products such as Polymer Shampoo, Wet Wax, Waterless Wash & Wax, interior Cleaners, Leather Care, Tyre Care, Wash Mitts, Sponges, Chamois and a range of car Air Fresheners.

On February 3rd, the full range of Top Gear Gift Sets will be unveiled at the Spring Fair, NEC Birmingham, and will be available at retail from Autumn/Winter 2018.

“With Series 25 on the horizon we are thrilled to be expanding on our Top Gear licensing portfolio and look forward to working with Assured Products Ltd,” said Jason Easy, head of licensing at BBC Worldwide.

Managing director Peter Graham from Assured Products Ltd added: “Top Gear plays to a global audience and we are very excited to be bringing our premium quality products to the BBC Top Gear brand and have created an innovative, high performing, strong product range to demonstrate the same professional quality synonymous with Top Gear.

Assure Products Ltd join a raft of Top Gear licensees, including Zeon, TDP, Aykroyds, Topps, DreamTex, Kinnerton, Danilo and Cooneen.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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