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WildBrain named global manager of BRB Kids’ YouTube content

One of Spain’s leading producers, distributors and licensors of kids’ content, BRB Internacional has named WildBrain as global manager for its catalogue of kids content on YouTube.

The leading digital kids’ network and studio will take on BRB’s top brands like Dogtanian, Willy Fog and flagship brands Bernard and TEO.

The deal took effect on January 1st, 2018, and saw BRB’s vast catalogue of more than 30 brands added to WildBrain’s existing network featuring 600 kids’ entertainment brands.

WildBrain will use its leading technology and data-rich analytics to ensure an optimal digital strategy that maximizes engagement in BRB’s brands on YouTube. The deal attests to WildBrain’s proven ability to attract large-scale, premium partners to its branded network, as well as to its expertise in managing content in a variety of languages. In addition, the agreement further reinforces BRB’s strategy to grow its online presence and audience on YouTube.

“We’re thrilled to be chosen as the exclusive global manager of BRB’s content on YouTube,” said Jon Benoy, head of sales at WildBrain. “As one of the largest international distributors of kids’ content in Spain, BRB are the perfect company to work with as we continue to develop and manage kids’ content on YouTube. With our massive network, proven experience in managing content in a variety of languages and our digital media expertise, we’re confident we will be able to significantly broaden BRB’s global reach.”

Marijo Arnáiz, director of digital media at BRB, added: “We’re very pleased to have teamed up with WildBrain on our ongoing strategy to grow the audience for our many brands on YouTube, where currently, our channels garner more than 400 million views per year. I am confident that WildBrain’s experienced team of savvy professionals are the right people to work with as we continue to build our brands for success on the YouTube platform.”

BRB’s content has already generated high view counts, with 45 million views and 115 million minutes of watch time in December 2017 on YouTube.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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