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Alpha Group appointed master toy for Spongebob

Nickelodeon is casting its net for new licensees with the appointment Alpha Group as global master toy licensee for its iconic cartoon brand Spongebob Squarepants.

The brand-new product line, which will include toys, collectables, plush and novelties, is expected to debut worldwide in 2019.

“It’s an honour for Alpha to partner with Nickelodeon for a new SpongeBob product line that will excite and unite a full spectrum of kids, teens and millennials” said Brehan Maul, vice president marketing, The Alpha Group LLC. “Kids all around the world have grown up with this beloved, iconic character. This is an amazing opportunity and we are planning a full range of SpongeBob collectables, plush, novelties and playthings. Stay tuned for what’s in store.”

Jon Roman, senior vice president, Toys, Nickelodeon, added: “SpongeBob SquarePants is a timeless, iconic character whose humour and optimism resonates with fans of all ages around the world. Nickelodeon is thrilled to be working with The Alpha Group on a brand-new global line of products as SpongeBob’s 20th anniversary approaches in 2019.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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