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Penguin Ventures partners with Kew Gardens for Easter Peter Rabbit festival

Penguin Ventures has partnered with Kew Gardens for the launch of a Peter Rabbit themed Easter festival.

In a deal brokered by Silvergate Media, the festival will feature activity workshops, games and crafts in addition to an interactive trail that will inspire children to connect with nature.

Visitors will be able to engage with all manner of story telling inspired by the world of Beatrix Potter’s famous tales at the Royal Botanic Gardens in Kew, while children can explore the world of fruit, vegetables and other edible plants.

A series of Peter Rabbit-inspired giant games and activities will be on offer for children and adults around the festival hub and there will be the chance to take souvenir snaps at special Peter rabbit selfie boards.

Peter Rabbit licensed merchandise will also be available in the Kew shop.

Thomas Merrington, creative director, Penguin Ventures, said: “Peter Rabbit is synonymous with mischief and garden adventures and will be perfectly at home in the beautiful setting of Kew Gardens. We can’t wait to see young fans and their families enjoy the fantastic activities that Kew has planned with Peter this Easter.”

Gina Koustika, head of visitor programmes, events and exhibitions, added: “We are thrilled to be partnering with Penguin Ventures to produce a brand new and truly magical Peter Rabbit themed festival at Kew Gardens.

“I am sure our interactive trail and activities will delight visitors of all ages and will encourage families to learn more about the science behind the fruit and veg that Peter Rabbit so loves to eat.”

The festival will run from Friday, March 30th to Sunday, April 15th.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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