Gameloft has announced a new partnership with Universal Music Group’s Island Records to bring popular rock band Fall Out Boy to hit mobile game Asphalt 8: Airborne with the game’s 25th update.
For the first time, Gameloft has introduced a story mode to the game designed to immerse players in the "Fall Out Boy Universe".
Fans will interact with the members of the band and complete challenges as a part of the Fall Out Boy World Tour, an event created for the new Billboard-topping album MANIA. This new update will also give 20 fans a chance to win signed copies of the new album.
"We’re thrilled to be collaborating with Universal Music and Island to allow our fans to crank their engines to the sound of such a popular band. Thanks to this partnership, we offer players an intense racing experience and allow Universal to reach the captive audience of Asphalt 8: Airborne fans who play every day,” stated Baudouin Corman, senior vice president sales & marketing at Gameloft. “Asphalt 8: Airborne was released five years ago and continues to innovate and engage fans from all over the world by always offering new content.”
“We are happy to work with Gameloft to create a new way to experience Fall Out Boy’s music and discover their recent number one album MANIA,” added David Massey, president and CEO of Island Records. “This collaboration combines two forms of entertainment, allowing the band to engage fans in a new and immersive way. Fall Out Boy have always sought to provide fans with new ways to experience their music and that’s reflected in this latest project.”