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SEGA details Sonic the Hedgehog IP expansion starting with first movie

SEGA of America and Paramount Pictures have finalised an agreement to co-produce a Sonic the Hedgehog feature film.

The movie is slated for release across the US on November 15th, 2019 before rolling out to international markets around the world.

This move represents an important next-step in the expansion of the Sonic the Hedgehog IP, bringing the character to new audiences globally. As part of the IP strategy for Sonic the Hedgehog, SEGA Group has been working to expand this character beyond the video game market to become an entertainment franchise.

Recently, Sonic has appeared as an animated character on television, consumer products, console and mobile games.

“I am very honoured that our companies, SEGA and MARZA, have this incredible opportunity to partner with Paramount Pictures for this production, which will bring Sonic to the big screen for the first time,” said SEGA Holdings Chairman and Chief Executive Officer, Haruki Satomi.

“Since he was first introduced to the world 26 years ago, Sonic has continued to grow in popularity as part of our core strategy to focus on video games. In addition to video games, this provides SEGA with a fantastic opportunity to share Sonic with everyone and we can’t wait to reveal more to eager audiences in the future.”

Paramount Pictures will work closely with SEGA of America to bring Sonic to the big screen.

Jim Gianopulos, chairman and CEO of Paramount Pictures, said: “We are incredibly excited to work with SEGA to bring this iconic property and character to audiences around the world. We look forward to our partnership on this great venture.”

The movie is planned as a CG animation meets live-action feature, brought to life by MARZA Animation Planet, a production arm of SEGA itself.

Sonic the Hedgehog was first seen in 1991 on the SEGA Genesis. Since then, the character was inducted into the World Video Game Hall of Fame in 2016 at The Strong National Museum of Play in Rochester, New York.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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